And the succeeding president is…

7-Eleven launched an informal and unofficial presidential poll involving not vote-counting machines, but GULP® soft drinks and GULP® juices in fun-colored GULP® cups, where each can promote and support their presidential candidate in a fun way.   The 7-Election 2016, which aimed to promote awareness about the coming Philippine Presidential Election, ran the craze in all 7-Eleven stores and ended last May 2nd.


7 guidelines & participants’ things to do upon voting for the 7-Election:


Just having fun. – Selecting the next president of the Philippines is no easy job. It is a crucial decision we, the citizens of this country, have to make. While we all need to be serious in choosing the President we should vote for on May 11th, in 7-Election, everyone had fun while informally participating in the presidential polls.

7-Election 4

Campaign for your candidates online – The beautifully designed cups are definitely Instagram-worthy! You can campaign for your chosen president by posting your chosen cups in all your social media accounts with the hashtag #7Election.

Underaged? No problem – Everyone – minors, foreigners and those who weren’t able to register for the 2016 elections – can weigh in the 7-Election 2016! In this informal and fun presidential poll, everyone owns a part. They can even vote multiple times during that period!

Encourage others to exercise their right to vote – With this simple and fun activity, they had encouraged – influenced their friends to make the choice. It may be a small act, but at least they’re raising awareness of the elections that will shape the future of this country.

Monitor your candidates’ standing every week – In this fun and informal poll, they can see how your candidates fare with other 7-Election participants. Simply visit any 7-Eleven store every Friday as all funds were scheduled to update poll results by then. But if they wish to keep tabs every day, just log on to where daily updates were posted.


Literally buy votes – This sales-driven presidential poll lets you actually buy your vote. If you want your presidential bet to get a high standing in the polls, you can buy your whole family – even your little kids – cups of the same candidate and have votes counted individually!

Vote and gulp – Support your presidential bet in the most refreshing way possible with 7-Election 2016, a totally fun way to vote for your presidential bet using specially-designed 7-Eleven GULP® cups for your favorite drinks.

Everyone who participated in this GULP poll, they just headed to any 7-Eleven store, looked for the colorful 7-Election cups and had chosen among the five different presidential GULP® cups featuring the presidential candidates: independent candidate Grace Poe, People’s Reform Party leader Miriam Defensor Santiago, Liberal Party standard-bearer Mar Roxas, PDP-Laban presidentiable Rodrigo Duterte and United Nationalist Alliance bet Jejomar Binay.

There may be others who were undecided on the upcoming May 11 poll.  7-Eleven still let them be heard with the “Undecided” cup – they just picked up the sixth 7-Election GULP and still able to cast their votes.  7-Eleven had also reflected this option to show how many Filipinos are undecided, reflecting the pulse of the nation.

After they had made their choice, they just fill up the cup with either GULP® soft drinks or GULP® juice.  Their unofficial vote was cast after the barcode found in every cup was scanned at the cashier.  One (1) scanned barcode equals one (1) vote. After the barcode was scanned, their vote was counted in that week’s 7-Election poll.  But before they left the store, they can be sure that their vote had been cast through the receipt which will reflect their choice.

7-Eleven Philippines pioneered this fun and unofficial poll in 2010 when it successfully predicted the win of President Benigno “Noynoy” Aquino III. The campaign was inspired by the 7-Election U.S. which, through the help of 7-Eleven Coffee, accurately predicted the wins of George W. Bush over John Kerry in the 2004 Election and Barack Obama over John McCain in the 2008 Election.

7-Election’s official media partners are Rappler and CNN Philippines.

For more updates, visit the website ( or follow its Facebook page (, Twitter ( and Instagram (@711ph) and watch out who will be the winner.