Goldilocks, the country’s number one bakeshop, is once again proud to be hosting the 11th installment of its annual Intercollegiate Cake Decorating Challenge (ICDC). The ICDC is renowned for being the only cake decorating competition in the country wherein students from across the nation compete head to head with their on-the-spot cake creations. Given the more challenging parameters of this year’s contest, teams will be given five hours to decorate three cakes with corresponding themes. This will give them a chance to win a baking showcase worth a quarter of a million pesos for their school, as well as P20,000 worth of Goldilocks gift certificates for the team itself.

As seen in the past, this highly innovative competition not only requires the technical know-how of cake decorating, but also the creativity, originality, and the imagination needed to produce marvellous and eye-catching cake designs. The ICDC will be judged by some of the best and brightest icons in the baking and design industry to select the winning team.

An exciting twist this year is the overarching theme, which is the fusion of the arts. This means that the competing teams will have to integrate the arts of fashion, culture, and painting into tyeir cake creations.

“We set the theme of the ICDC to be fusion of the arts because we felt it was important to show that different types of art forms can come together, complement, and integrate with each other to form something unique and beautiful” noted Goldilocks Marketing Director Cherry Caluya.

Although this may seem like a difficult challenge, the competitors will not be left to their own devices. Prior to the competition, the teams attended workshops hosted by experts in the field of fashion design, sculpture, and visual arts. “We made sure to equip our competing cake decorators with different perspectives involving different fields of creativity” Caluya pointed out. “We want to highlight the fact that the intricate and highly expressive art of cake decoration can also be a platform for one’s passion and individual expression, much like any other form of art,” she further emphasized.

Nearly one hundred entries were pre-judged to find the top ten qualifying teams for 2017. After a fomprehensive deliberation, Technological University of the Philippines, Asian College-Quezon City, Pangasinan State University, Lyceum University-Laguna, St. Anne College of Lucena, Calayan Educational Foundation Inc., West Visayas State University, University of Cebu, Western Institute of Technology-Iloilo, and Gabriel Taborin College of Davao emerged as the finalists.

The 11th Intercollegiate Cake Decorating Challenge will be held on February 18, 2017 in Trinoma Mall Center. Many more fun activities and attractions will begin at 10AM and lead up to the big event. For more information, visit, or follow @GoldilocksPH on Facebook and Twitter.