Goldilocks, the country’s number 1 bakeshop is celebrating its 50th anniversary this year.  Part of the grand celebration is the Goldilocks Intercollegiate Cake Decorating Challenge (ICDC) where qualified participating schools will compete with each other for the challenge.  Goldilocks started the ICDC exactly 10 years ago when they celebrated their 40th anniversary.  This is a unique competition because it will showcase the artistry in cake decorating for these young students.

The Contest:

Goldilocks’ ICDC is a very different competition compared to other baking events where the usual format would be something like a submit-display-judge scenario.   The ICDC is one-of-a-kind competition in the baking industry because it will bring out the creativity and originality of the participants.  Goldilocks have something to boast for this challenge since they go beyond the standard and not just following procedures and familiarity with techniques format.

The Format:

On the exact day of the contest, ten teams will share one stage and one central supply bin.  Their task is to decorate their cakes within a given period of time.  They will work on a certain theme which will be revealed to them at the time of the competition.  Everything will be performed in front of live audiences and a panel of judges.  These judges will be a roster of leading authorities in the culinary arts industry.

Goldilocks ICDC

Goldilocks ICDC

The Prize:

The winning school will receive a baking showcase worth  Php250,000.00 while the team will receive Php20,000.00 in Goldilocks gift certificates.

The Participants:

This year, almost 100 schools from different parts of the country submitted their entries hoping to make it as one of the 10 finalists.  After an extensive round of judging, the ten qualifiers are Calayan Educational Foundation, Colegio de San Lorenzo, DMCI College Foundation Dipolog, Far Eastern University, Lyceum of the Philippines Laguna, Lyceum Subic Bay, Pangasinan State University, Saint Anne College of Lucena, Trinity University in Asia, and the Western Institute of Technology Iloilo.

The Xtreme challenge:

This year marks a milestone for the ICDC, so Goldilocks will have an added and new format for the talented participants. “This is the 10th year of the ICDC, coinciding with the 50th nniversary of Goldilocks,” explained Goldilocks Marketing Director Cherry Caluya. “Because of this, we’ve decided to add some major twists. In fact, we’re calling this year’s competition ‘ICDC Xtreme’,” she noted.  While these new elements (understandably) cannot be revealed, they are obviously challenging enough to warrant expert supervision. As such, Goldilocks has enlisted the help of ten of the country’s top pastry chefs to guide a randomly chosen team in the lead up to competition day.

The Judges:

Chefs Jackie Ang Po (Calayan Educational Foundation), James Antolin (Saint Anne College of Lucena), Joan Dela Cruz (Pangasinan State University), Bryan Dimayuga (Lyceum of the Philippine Laguna), Tristan Encarnacion (Trinity University of Asia), Jackie Laudico (Western Institute of Technology Iloilo), Rizalino Manas (DMCI College Foundation Dipolog), Amador Mendoza (Lyceum Subic Bay), Pixie Sevilla (Far Eastern University), and Buddy Trinidad (Collegio de San Lorenzo) have been tapped to provide high-level, hands-on mentorship to the participating students.

Goldilocks ICDC

Goldilocks ICDC – judges

Goldilocks ICDC

Goldilocks ICDC – judges

“Having these renowned chefs on board early on will allow the students to learn from the best and most experienced professionals in the industry,” Caluya pointed out. “It’s also worthwhile to note that every region is represented – North and South Luzon, the NCR, Visayas, and Mindanao,” she concluded.

Pre-Event for Media:

Goldilocks invited some members of the media to experience a hands-on process of cake decorating a couple of days before the actual event.   Participants were provided with materials and items that they will use in the cake decorating process.  Tips and techniques were actually demonstrated by one of Goldilocks’ baking staff.  Everyone enjoyed the exercise as each came up with their own brilliant and unique idea in the art of cake decorating.  I am so proud of my work which you can check on the picture below.

Goldilocks ICDC

Me, My cake and Goldilocks

The 10th Goldilocks Intercollegiate Cake Decorating Challeng will be held on February 25, 2016 at SM North Edsa’s The Block Activity Cent. Numerous activities and side attractions will on hand beginning at 10am. For more informatin, log on to, or follow GoldilocksPH on Facebook and Twitter []