Global mobile technology brand OPPO revealed last night that it will be the major sponsor of the Philippines’ Next Top Model (PNTM): High Street–the latest version of Philippine’s search for the top model. The announcement was revealed at a gala selfie-party media launch at the prestigious Chaos KTV bar in City of Dreams, Manila.
PNTM is Philippines’ forerunner of the premiered America’s Next Top Model.
OPPO Philippines Brand Marketing Manager Stephen Cheng said,
“America’s Next Top model was a worldwide sensation that several countries had their own edition of the internationally renowned television contest. We are proud to be part of this show’s new Philippine edition. Like the brand’s collaboration with the team behind America’s Next Top Model, we hope to be just as successful here in the country.”
“This is also an opportunity for us to show the other side of the OPPO brand which puts prime on fashion and lifestyle,” he added.
OPPO is not a newbie in the fashion and lifestyle partnership. In fact, OPPO was the official partner of America’s Next Top Model (ANTM) Cycle 22, which aired in 2015. Contestants were given selfie challenges involving the camera features of the OPPO R7 and R7 Plus: Beautify, Double Exposure, and Panorama.
Tyra Banks, the show’s creator and executive producer, served as the head judge for 22 cycles. The model search aired semiannually until 2012, and then annually in 2013, the year British singer and actress Rita Ora replaced Banks as the head judge.
Philippines Next Top Model
Joining with Maggie Wilson as judges would be Raf Kiefer, Professional Model Association of the Philippines President; Rain Dagala, one of today’s most sought-after celebrity stylists; and Vince Uy, Preview Creative Director.
While the phone for the upcoming PNTM cycle is yet to be revealed, OPPO announced that it will sign up the show’s top three models as online influencers.
For more information about Oppo, please visit http://global.oppo.com