Japan’s largest chain of gyudon (beef bowl) restaurants, Yoshinoya, was established in Japan way back a century ago.  With it’s headquarter in Kita, Tokyo, Yoshinoya continues to expand its fast food chain not only locally but on a worldwide market as well.

The Yoshinoya Logo.

The famous logo of Yoshinoya which is the “bull horn”, was invented by no other than its founder.  Eikichi Matsuda, was from the former town of Yoshino in Osaka Prefecture.


Some candidates of Miss Earth Philippines 2017 visited Yoshinoya Megamall branch for a dinner last June 29.

The Yoshinoya name.

The name of Yoshinoya was predominantly believed that it came from the town’s name, and “Ya” means “house”, “Yoshi” means “old” and “No” means “field” in the Japanese language.

The idea of the “bull horn” logo was derived from the initial letter of Yoshinoya’s English name “Y”.  The rope surrounding the horn represents the “Yokozuna” ranking as winner in Japanese sumo-wrestling and also representing the “Yokozuna” quality of our food.  If you would notice, the surrounding rope is made up of 27 rice grains and the whole logo means Yoshinoya sells the “best beef bowls”

The Yoshinoya timeline.

  • 1899 – at the Nihonbashi fish market in Tokyo, was the launching of its first’s.
  • 1926 – Unfortunately, when the market was hit by the Great Kanto earthquake,  Yoshinoya was forced to moved out to its new location in Tsukiji fish market in Tokyo.
  • 1952 –  The chain opened its first store and it was open for service for 24 hours.

Yoshinoya’s best seller gyudon beef. Tender slices of beef simmered with fresh sliced onions in a special broth of herbs and spices heaped on a bed of steaming rice.

  • 1958 –  Changes were made in an attempt to gain more profits when the chain’s business model was shifted from self-employed restaurants to a stock company in December 27th
  • 1965 –  The chain earned million dollars in sales, which led to the idea of expanding the chain’s operations in Japan.

Yoshinoya’s Bento Box. 4 pcs of tempura with rice, served with macaroni salad and tiramisu.

  • 1968 –  The chain’s first franchised store was opened in Shinsaibasi.
  • 1975 –  The first American store of the fast food chain was opened in the state of Colorado.

Yoshinoya’s orange ice cream for that desserts’ craving.

  • 2001 –  The first store was opened In Metropoint Mall in Pasay City.
  • 2002 –  Yoshinoya’s Express Delivery (YED) was launched.

Today, Yoshinoya has 11 branches to serve you in the entire archipelago.  ( SM Megamall, SM North EDSA, Fairview Terraces, SM Fairview, Glorietta, Mall of Asia, SM Manila, Valero, SM Southmall, SM Cebu Seaside, and SM City Cebu.

for more info, visit www.yoshinoya.ph