Even before the pandemic started last year, the rise of influencer marketing has already been one of the best tools being used in brand marketing.
With each brand having their respective set of marketing goals, there are different ways and tools being used to meet these goals; one of which is influencer marketing. It focuses on marketing the brand, its products, and/or services through the help of influencers.
The influencers use their social media channels to influence others. They create helpful contents to either inform or promote the brand’s ongoing campaign.
Their usual followers and ‘supporters’ are their friends, families, relatives, and other people who either admire them or follow them, finding the influencer’s contents as relevant if not significant. If the influencer provides reliable and valuable content, a solid ‘fan base’ can be created, therefore establishing the influencer’s online presence.
Since the size varies, influencers have been categorized depending on their number of ‘fans’ or follower count.
Mega influencers are those with one million followers and more. They are usually the celebrities or those people belonging to the most prominent figures in society. Macro influencers are those that have followers between five hundred thousand (500K) to one million(1M), while those with one-hundred thousand to below half a million followers belongs to the Mid-tier influencers. Next are the Micro influencers with followers between ten thousand (10K) and one hundred thousand (100K). The last but certainly not the least category is the Nano-influencer.
Who are the Nano Influencers?
Nano Influencers are those that has little social media followers or subscribers. Compared with micro influencers that has a huge number of audiences, the size of their followers ranges between one thousand (1,000) to ten thousand (10,000).
They are considered as ‘the rising influencers’. They may have the smallest size of audience, but they bring value to the table. They have helped a lot of companies from small-scale businesses to big ones, not to mention the start-up firms. They might be considered as the novices, but nano influencers have a lot to offer.
Ashley Beougher started her nano influencing journey after getting married. She didn’t plan to be one and wasn’t aware that she’s going into that direction. She just wanted to share with others about their family travels and escapades by blogging because she found it helpful.
As she was looking for information before going to her destination, she found the importance of documenting everything and compiling them into useful information for other’s reference. Thus, the rise of her blog and even sharing the videos of their travels via her vlogs. Unknowingly, she started inspiring and influencing other people to do the same and subtly taught them how to do it or get the same fun and memorable experience as she and her family did. She started getting feedbacks and inquiries leading to a fruitful and valuable partnerships with other companies.
These companies started going big with nano influencers like Ashley. Because of the great content she and other nano influencers shared in public, the brands get the exact attention they need. From launching a start-up to establishing and sustaining their marketing campaigns, companies can rely on and go big with nano influencers.
Nice to know about Nano influencer. Yes we can start some thing small and offer great to this world.
It is nice to learn about the different types of influencers. Makes sense to work with all kinds of influencers as they all have different groups that they reach.
It’s so cool to see brands recognizing influencers with smaller followings. Everyone have tgeir sphere of influence indeed
I trust more those with a small following that look real that the ones that have so many followers that they probably bought
Nano influencers can be great for businesses, many are not as demanding of companies as those with larger followers for starters.
Nowadays influencers are such an important role to promote to products and I’ve personally learned a lot of new things about new products on the market.
I just learned about Nano influencers not long ago myself. I personally love being an influencer. I have met so many people and love working from home.
This is a good basic understanding of what type of influencer someone is, but it really boils down to interaction. If you have millions of followers with no interaction and someone else has a few thousand but they all interact it changes.. Its more than numbers! great post!!
It is nice when content has a more authentic feel and this can be hard when you are trying to get numbers.
I love that brands are working with Influenceurs no matter what their follower count is.
I did not know about nano influencers until now. I guess I would fall under that category. Ashley’s story is really inspiring. I hope to be like her someday.
I like it also that there are abundant opportunities to work with brands and it’s not just limited to people with a big number of followers.
Wow, thanks for the knowledge. And I strongly agree with your opinions.
Then I guessed if it’s lower than a thousand then it’s not an influencer anymore, haha, thanks for this, I really enjoyed reading your post.
Hahah, I think everybody can be an influencer. The circle though could be, within the office, church etc.
There’s always a room to grow and improve and let’s not forget that everybody starts at 0.
I would say that i’m a budding nano influencer! I’m working on my account to try to build partnerships.
It is good to see that brands are not just looking at numbers. I have small numbers so this is good for me.
Nano influencers are really coming into their own these days. Companies have finally learned that influencing is more about connection than huge numbers.
Interesting look at the industry I am a part of and the categories we would fit into. I make a living and always want to increase scope if possible
Just came across the term Nano Influencer. Thanks for the education. Everyone and everything can start small while we dream big.