Nutrilite celebrates 80th anniversary with global phytonutrient report and expanded research and development, nutrition manufacturing and visitor experience

To mark its 80th year, the vitamin and dietary supplement leader continues to pursue pioneering phytonutrient research and make significant investments for the future

In the early 20th century, before people knew what “phytonutrients” were and even before the word “vitamin” was widely used, future Nutrilite founder Carl Rehnborg was in China, already observing the connection between health and a diet rich in fruits and vegetables. He was even experimenting with his own crude supplements.

Now, 80 years after the Nutrilite brand was founded, it is the number one selling brand of vitamins and dietary supplements in the world.* Nutrilite continues to grow in sales, infrastructure and expertise, remaining at the forefront of researching plant-based nutrients, now commonly known as phytonutrients.

“Carl was truly way ahead of his time. His vision and passion led to such an innovative solution — preserving these phytonutrients so that each one of us can easily fill the nutrition gaps in our diets when we don’t eat enough fruits and vegetables,” said Kanan Banerjee, Amway vice president for global branding in nutrition and wellness. “Life has changed a lot since 1934. Most of us are busier with less time to eat right, making Nutrilite more relevant today than ever before.”

To mark the 80th anniversary of Nutrilite, Amway and the Nutrilite Health Institute are releasing the 2014 Nutrilite Global Phytonutrient Report**, one of the few reports that examines global fruit and vegetable intake and availability, and the potential implications on health.

Nutrilite

Nutrilite 80th Anniversary

The Nutrilite Global Phytonutrient Report reveals a gap between the amount of fruits and vegetables recommended by the World Health Organization and what people actually eat. That gap can be caused by busy schedules, limited access to any or a variety of fresh produce, as well as personal taste preferences.

“These results are a big part of helping people understand how they can and should eat in order to fill their nutritional gaps and make an investment each and every day to live healthier lives for the benefit of their families and for themselves. Nutrilite’s philosophy of optimal health embodies healthy balanced nutrition that includes an abundance of plant foods and regular physical activity or exercise as two key foundational components for everyone,” said Dr. Keith Randolph, technology strategist at the Nutrilite Health Institute.

Color Your Story World Tour 

Report highlights are being shared throughout 2014 during the Color Your Story World Tour. The tour features Nutrilite scientists, other experts and Dr. Sam Rehnborg, Carl’s son and the president of the Nutrilite Health Institute.

“Throughout our history, Nutrilite has taken the lead in nutritional sciences and the use of phytonutrients. By staying true to our commitment of combining the best of science with the best of nature, we have become a global health and wellness leader,” said Rehnborg.

New research and development, manufacturing facilities and visitor experience 

Amway and Nutrilite leaders also are unveiling a fully redesigned Center for Optimal Health in Buena Park, California (U.S.), with new facilities for manufacturing, and research and development.

The $42 million renovation and expansion includes an elaborate rooftop display where visitors can learn about Nutrilite farming operations, product offerings and Carl Rehnborg’s journey to starting Nutrilite. The work is being completed in phases with the final dedication on September 17, 2014, as part of the anniversary celebration.

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**About The Global Phytonutrient Report
The Global Phytonutrient Report: A Global Snapshot of Fruit and Vegetable Intake, and Implications for Phytonutrient Intakes was developed by Nutrilite using results from an analysis of fruit and vegetable intakes conducted for Nutrilite by Exponent, Inc.**  The analysis of fruit and vegetable intakes was conducted using data from several sources: World Health Organization (WHO)’s World Health Survey (WHS), the Global Environment Monitoring System – Food Contamination Monitoring and Assessment Programme (GEMS/Food) and the Food and Agriculture Organization’s (FAO) Supply Utilization Accounts (SUA) and Food Balance Sheets.

*** All implications and inferences presented in the Global Phytonutrient Report were prepared by Nutrilite and do not necessarily reflect the opinions of Exponent.

About Nutrilite

Celebrating 80 years in 2014, the Nutrilite brand, exclusively by Amway, is the world’s number one selling brand of vitamins and dietary supplements.* Backed by 80 years of science and research, the Nutrilite team has perfected a proprietary “seed to supplement” practice to preserve potency and maximize the consistency, efficacy and safety of its products. NUTRILITE products are developed for personal daily nutrition, heart health, strong bones and weight management. Its top selling products are NUTRILITE Protein Powder, DOUBLE X/TRIPLE X® Vitamin/Mineral/Phytonutrient and Vitamin C. The Nutrilite brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, which are located in the United States, Mexico and Brazil. More information is available at www.facebook.com/amwaycolorurlife.

About Amway

Amway is the world’s number one direct selling business, according to the 2013 Direct Selling News Global 100. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that are supported by a global agribusiness, manufacturing and logistics supply chain. More than 900 scientists, engineers and technical professionals work in 75 R&D and quality assurance labs worldwide to support product development and create a culture of scientific excellence. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements; ARTISTRY™ skincare and color cosmetics; and eSpring™ water treatment systems.

For company news, visit globalnews.amway.com/ www.colorurlife.com.ph.

*Source Euromonitor International Limited.  www.euromonitor.com/amway-claims